|Thank you Different Roads to Learning for boldly choosing to include 7 feature stories (that's mine up there) within the precious space of your catalog!|
WHAT: News about Thoughtful Toy and Gadget Shopping (pssssst.... that's us)
DOES: Starts Discussion: How can retailers help customers shop with more confidence and information to result in overall satisfaction? Our answer: www.toysaretools.com
TOOLS: How can we categorize this one? hmmm....
If you are ever in a toy store in New York City and some strange woman starts talking to you about why that toy that you have in your hand is a huge winner, it just might be me.
I love being as close to the consumer as possible when they are about to make a purchase. It can be a moment of mixed feelings including depression, confusion, hope, frustration, and even elation (think 50% off on something you said you could never buy...). You may have even dialed a friend or went online right as you're walking around the store to see if anyone else in cyberspace gave that toy a thumbs up.
|The Toys are Tools' Time Timer Review can be found on page 46. Click here to browse the full catalog online.|
Different Roads to Learning: New Catalog Features Empower Shoppers
Different Roads to Learning, an amazing retailer who definitely views toys as tools wants to be helpful to their consumers. They published one of my reviews, taking up an entire page. Ask yourself, when is the last time you read an actual review in a flip-it-with-your-fingertips-real-live-catalog!?!?
With the publication of this review along with 6 other feature articles in this catalog, I feel like it is the equivalent of putting back the nearly-extinct salesperson back on the floor to help customers. The publication of such articles is a tremendous investment on the part of a retailer to support their customers this way. www.difflearn.com, I salute you! With this kind of help, I believe shopping can be accomplished more confidently.
Tip: Go to www.difflearn.com and request a free catalog. If you gift the timer to a teacher or a friend, include a copy of this review to show them some the great ways their Time Timer can be used.
"Highly Recommended" By Raising Astoria (brick and mortar retailer)
|Raising Astoria is awesome because so many of their toys can be played with before buying it. I love that.|
An excerpt from Laurie Nicholson's post in Hold with an Open Hand, the official blog of Raising Astoria, a store she co-owns:
"..... I recently met a wonderful and amazing woman, Jenn Choi, who runs a blog entitled “Toys are Tools” (toysaretools.com). I highly recommend “Toys are Tools,” especially if you are interested in using play as an integral part of your child’s development and education (which I definitely am!!) Jenn breaks down the primary functions of each toy into various categories, depending on what kinds of knowledge the toy encourages/stimulates (e.g. “Think Like a Scientist,” “My Body Needs to Move,” “Foments Love of Language,” etc).
If you read Jenn’s blog, you will begin to develop an awareness of the ways you can interact with your child through play, and ways to select toys that will best encourage the knowledge and values you want your child to explore! I implore you to check it out!..."
|Laurie Nicholson introduced her store's new product offering on her blog by using Toys are Tools' Toolbox Compartments to delve into the benefits of this cutesy truck. I had no idea our toolbox could travel to another site but that is exactly what it did!|
THANK YOU READERS of Toys are Tools!!!!! I especially want to thank those who have filled out my informal survey. I have already started working on your suggestions!
Anyone is welcome to write a comment below. Leave Links Too!! Tell us if you think toys are tools too! It doesn't matter if you are a kid, a retailer, a parent, a teacher, a child development specialist, a blogger, a grandparent, toy company PR maven,..... All of your opinions matter here! I know my readers are thoughtful. How else would you have the brain stamina to read the longest deepest toy reviews that one could possibly ever read? They'll get shorter, I promise! Sorry to the folks that actually liked them long but even my mother says that I talk too much!
|photo: Toys are Tools|